Purple cow : transform your business by being remarkable

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Title:

Author:

Godin, Seth.

ISBN:

9780718146962

Personal Author:

Godin, Seth.

Publication Information:

London : Michael Joseph, 2004.

Physical Description:

x, 144 pages : illustrations, portrait ; 21 cm

General Note:

Includes index.

Subject Term:

Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000127017	658.8 GOB	1	Searching... Unknown

Full of marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

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Summary

Summary