-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Advertising -- South Africa.