Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Journalism in the digital age : theory and practice for broadcast, print and on-line media /

discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

Sex role in mass media.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

the digital realm of email, social networking, and social media strategies.

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital