Search Results for Advertising campaigns.

Cover image for Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

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Books

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

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Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

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Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

environmental issues or campaigns. The book finishes with an examination of the key approaches and models used

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Alek : Sudanese refugee to international supermodel

Wek, Alek.

Format:

Books

Publication Date

2007

Excerpt:

model in hip advertising campaigns, she is working the runways for the world's leading designers. But

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

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Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

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Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

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11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Weinreich, Len.

Format:

Books

Publication Date

1999

Excerpt:

11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.

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