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1. 
Cover image for Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
by 
Lidwell, William.
Format: 
Books
Publication Date 
2010
Excerpt: 
dissonance -- Color -- Common fate -- Comparison -- Confirmation -- Consistency -- Constancy -- Constraint
Available: Copies:
2. 
Cover image for A first look at communication theory
A first look at communication theory
by 
Griffin, Emory A.
Format: 
Books
Publication Date 
2003
Excerpt: 
model of Richard Petty & John Cacioppo -- Cognitive dissonance theory of Leon Festinger -- Functional
Available: Copies:
3. 
Cover image for Persuasive communication skills : public speaking
Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Congruency theory -- Cognitive dissonance theory -- Belief-hierarchy theory -- Social judgement
Available: Copies:
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