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2. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
best brand storytellers: employees and influencers -- Marketing (actually testing) your brand story
Available: Copies:
3. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
, these companies would train their employees to project and reinforce that brand identity at every step
Available: Copies:
4. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
"Explores the expectations that organisations and employees have of each other. It addresses
Available: Copies:
5. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
Explores the expectations that organisations and employees have of each other. It addresses
Available: Copies:
6. 
Cover image for To explore the relationship between employee perceptions and brand equity : case study Mondelez International
To explore the relationship between employee perceptions and brand equity : case study Mondelez International
To explore the relationship between employee perceptions and brand equity : case study Mondelez International
by 
Oudshoorn, Nomathamsanqa.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To explore the relationship between employee perceptions and brand equity : case study Mondelez
Available: Copies:
7. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
love interesting enterprises -- How to reach bloggers around the world -- Do you allow employees to
Available: Copies:
8. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda.
Format: 
Books
Publication Date 
2011
Excerpt: 
Explores the expectations that organisations and employees have of each other. It addresses
Available: Copies:
9. 
Cover image for Best business practices for photographers
Best business practices for photographers
by 
Harrington, John, 1966-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html
Format: 
Books
Publication Date 
2010
Excerpt: 
: transitioning to freelance -- Working with reps, assistants, employees, and contractors : the pitfalls and
Available: Copies:
10. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers -- Marketing the values to the employees -- Marketing the values to the channel partners
Available: Copies:
11. 
Cover image for Not everyone gets a trophy : how to manage Generation Y
Not everyone gets a trophy : how to manage Generation Y
by 
Tulgan, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
Employee motivation -- United States.
Available: Copies:
12. 
Cover image for Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue
Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue
Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue
by 
Hiestermann, Kerry.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Reward and recognition enhances employee engagement, creating improved customer satisfaction and
Available: Copies:
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Bagraim, Jeffrey, contributor.
(2)
Bronner, Michael.
(2)
Delaney, Chester.
(2)
Independent Institute of Education. Vega School of Brand Leadership.
(2)
Kotler, Philip.
(2)
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Employees -- Training of.
(5)
Marketing.
(4)
Personnel management -- South Africa.
(4)
Industrial management.
(3)
Organizational behavior -- South Africa.
(3)
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