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To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Schindler, Jessica Lea.

Format:

Computer file

Publication Date

2015

Excerpt:

SANPARKS' employees as well as a selected group of SANPARKS' consumers / Schindler, Jessica Lea.

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Brand storytelling : put customers at the heart of your brand story

Rodriguez, Miri, author.

Format:

Books

Publication Date

2023

Excerpt:

best brand storytellers: employees and influencers -- Marketing (actually testing) your brand story

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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

, these companies would train their employees to project and reinforce that brand identity at every step

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Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

Format:

Books

Publication Date

2020

Excerpt:

"Explores the expectations that organisations and employees have of each other. It addresses

Available: Copies:

Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Explores the expectations that organisations and employees have of each other. It addresses

Available: Copies:

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

Oudshoorn, Nomathamsanqa.

Format:

Manuscript

Publication Date

2016

Excerpt:

To explore the relationship between employee perceptions and brand equity : case study Mondelez

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

love interesting enterprises -- How to reach bloggers around the world -- Do you allow employees to

Available: Copies:

Organisational behaviour : a contemporary South African perspective

Werner, Amanda.

Format:

Books

Publication Date

2011

Excerpt:

Explores the expectations that organisations and employees have of each other. It addresses

Available: Copies:

Best business practices for photographers

Harrington, John, 1966-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html

Format:

Books

Publication Date

2010

Excerpt:

: transitioning to freelance -- Working with reps, assistants, employees, and contractors : the pitfalls and

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10.

Marketing 3.0 : from products to customers to the human spirit

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

consumers -- Marketing the values to the employees -- Marketing the values to the channel partners

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11.

Not everyone gets a trophy : how to manage Generation Y

Tulgan, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Employee motivation -- United States.

Available: Copies:

12.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

value of brands company-to-customer and the HR significance of brands company-to-employee. It places the

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