Search Results for PR.

9 Results Found

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Available: Copies:

PR power : inside secrets from the world of spin

Barry, Amanda.

Format:

Books

Publication Date

2002

Excerpt:

PR power : inside secrets from the world of spin / Barry, Amanda.

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

The fall of advertising and the rise of PR / Ries, Al.

Available: Copies:

The PR business : an insider's guide to real-life public relations

Bell, Quentin.

Format:

Books

Publication Date

1991

Excerpt:

The PR business : an insider's guide to real-life public relations / Bell, Quentin.

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

Available: Copies:

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

you also need to know about business – from marketing and PR to manufacturing your collection, and

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

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Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

: to inform and persuade -- Media impact : PR "D-day" : the 911 attacks -- Technology : new public

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The complete guide to self-publishing

Ross, Tom, 1933-

Format:

Books

Publication Date

2002

Excerpt:

Get You Off on the Right Foot Creating a Quality Product That Attracts Buyers Killer PR: The Great

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