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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Profit brand

Available: Copies:

The art of game design : a book of lenses

Schell, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=881690&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

. The designer gives the client a pitch -- 31. The designer and client want the game to make a profit

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The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

efficient administration -- Time tracking : the key to managing profit -- The ledger : documenting and

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Using Creative Commons to facilitate mashups and spread your ideas -- Viral buzz for fun and profit

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The fortune at the bottom of the pyramid : eradicating poverty through profits

Prahalad, C. K.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018682859etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Related website with videos available: http://www.whartonsp.com/Prahalad

Format:

Electronic Resources

Publication Date

2010

Excerpt:

The fortune at the bottom of the pyramid : eradicating poverty through profits / Prahalad, C. K.

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

points -- 43. Cost per gross rating point -- 44. Sales premiums -- 45. Promotion profit -- 46. Response

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Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

that are being used by big-name brands, non-profit organizations and individuals to promote themselves

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Key management ratios : the clearest guide to the critical numbers that drive your business

Walsh, Ciaran.

Format:

Books

Publication Date

2006

Excerpt:

Part 1. Foundations -- Background -- Financial statements -- Balance sheet terms -- Profit and loss

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First, break all the rules : what the world's greatest managers do differently

Buckingham, Marcus.

Format:

Books

Publication Date

2005 1999

Excerpt:

the link between employee opinions and productivity, profit, customer satisfaction, and the rate of

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10.

Financing your business : get a grip on finding the money

Mohr, Angie.

Format:

Books

Publication Date

2005

Excerpt:

-- Home sweet home -- Choosing your external team -- Assessing the competition -- Forecasting profit

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11.

Finance for non-financial managers

Ramsden, Philip.

Format:

Books

Publication Date

2003

Excerpt:

The purpose of accounting -- Basic terminology -- Accounting concepts and principles -- The profit

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12.

Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Corporate profits.

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