discussion. The metrics covered in the book correspond with the customer journey, moving through measuring

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

approach, a discussion of why and how it was used to study a particular medium or media, relevant examples

for common challenges including digital transformation, this practical, highly visual discussion shows

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

online companion to the printed text provides integrated discussion of video and other medium heretofore

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

Contents note continued: Holistic research -- Community discussion forums -- Reflective journal log

differences between IFRS and GAAP throughout each chapter. Each chapter closes with a "Issue for Discussion

discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is

composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective