place on the desks of executives, leaders, managers, and middle managers across industries, whose work

enhance the value of their brands? What steps can executives take to manage their brands successfully

Executive coaching.

"32 leading South African executives take time out to give you the best advice they got ..."--Page

Executive ability.

organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in

artists, not corporate executives, which is the crux of many problems with the advertising revolution

Executive ability -- Psychological aspects.

Chief executive officers -- South Africa.

In this book, the Freibergs look at twenty-five businesses and introduce the chief executives who

Advertising executives -- Interviews.

fable for senior executives / John Kay -- Jack's turn / Henry Mintzberg -- The revolution in strategic