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A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

A mixed method study investigating how a South African brand coo'ee consumers market segment from

Available: Copies:

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

around the globe to help show the wide range and diversity of brands and consumers today. These include

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

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Consumer Behaviour 5th

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Excerpt:

Consumer Behaviour 5th Roberts-Lombard, Mornay

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Digital marketing

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices

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Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Consumer satisfaction.

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

The social media environment -- Social consumers -- Network structure and group influences in

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10.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

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11.

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

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12.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer profiling -- Data processing.

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