Handbook of public relations / Skinner, J. C. (J. Chris)

Skinner, J. C. (J. Chris). Handbook of public relations.

Public relations : African perspectives / Rensburg, Ronél S.

Handbook of public relations Skinner ...[et al.]

Public relations : theory and practice / Fourie, Letitia Engela, editor.

Public relations : theory and practice / Fourie, L., editor.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management