Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

A complete guide to creative ideas, strategies and campaigns for advertising, media and

Communication in marketing.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

LANGUAGE ARTS & DISCIPLINES -- Communication Studies.

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Corporate communication / Argenti, Paul A.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

The handbook of media and communication research : qualitative and quantitative methodologies /