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1. 
Cover image for Beloved brands : playbook for how to build a brand your consumers will love
Beloved brands : playbook for how to build a brand your consumers will love
Beloved brands : playbook for how to build a brand your consumers will love
by 
Robertson, Graham, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Beloved brands : playbook for how to build a brand your consumers will love / Robertson, Graham
Available: Copies:
2. 
Cover image for A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation
A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation
A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation
by 
Kennard, Catherine.
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
A quantitative exploration of South African consumer's perception and response to Mc Donald's
Available: Copies:
4. 
Cover image for How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
by 
Dunn, Emanuela Enrica Samara.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How does the use of religion as a shock tactic within advertising affect the consumer's perception
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing
Available: Copies:
6. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
around the globe to help show the wide range and diversity of brands and consumers today. These include
Available: Copies:
7. 
Cover image for Consumer Behaviour 5th
Consumer Behaviour 5th
Consumer Behaviour 5th
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer Behaviour 5th Roberts-Lombard, Mornay
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8. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices
Available: Copies:
9. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumers' preferences.
Available: Copies:
10. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer satisfaction.
Available: Copies:
11. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The social media environment -- Social consumers -- Network structure and group influences in
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12. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Affinity Advertising and Publishing.
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Lindström, Martin, 1970-
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Armstrong, Gary (Gary M.), author.
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Independent Institute of Education. Vega School.
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Brand name products.
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Brand name products -- South Africa.
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Consumers' preferences -- South Africa.
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