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1. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Personality ; Two-fers: Comparisons, Before and After, and Other Dualities ; Reversal ; Visual Metaphor
Available: Copies:
2. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Reframing : a key to creative thinking -- 2.29. Metaphor and analogy -- 2.30. Break out of the frame -- 2.31
Available: Copies:
3. 
Cover image for Dalí & film
Dalí & film
Dalí & film
by 
Gale, Matthew.
Format: 
Books
Publication Date 
2007
Excerpt: 
Why film? / Dawn Ades -- Film as metaphor / Fèlix Fanés -- In the darkened rooms / Michael Gale
Available: Copies:
4. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
, before and after, and other dualities -- Reversal -- Metaphor -- Verbal metaphor -- Postmodern
Available: Copies:
5. 
Cover image for The uses of images : studies in the social function of art and visual communication
The uses of images : studies in the social function of art and visual communication
The uses of images : studies in the social function of art and visual communication
by 
Gombrich, E. H. (Ernst Hans), 1909-2001.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
-- The dream of reason : symbols of the French revolution -- Magic, myth and metaphor : reflections on
Available: Copies: