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0000IIE
Print
by 
Alcock, GG, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Kasinomics : African informal economies and the people who inhabit them / Alcock, GG, author.
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2. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
understanding of people and an awareness of their needs, the text moves through the creative process step by
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3. 
Cover image for Outliers : the story of success
by 
Gladwell, Malcolm, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
-achievers different? His answer is that we pay too much attention to what successful people are like, and too little
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4. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut
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