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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

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Contemporary management principles

Brevis, Tersia, 1967-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

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Contemporary management principles

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing

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