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12 Results Found

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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

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Ad news : Australia's marketing, advertising and media bi-weekly.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Ad news : Australia's marketing, advertising and media bi-weekly.

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

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Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

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Basics of entrepreneurship

Nieuwenhuizen, C. (Cecile)

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site

Format:

Books

Publication Date

2020

Excerpt:

your market -- Advertising your small business -- Operations management -- The human resource function

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Advertising.

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Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

Available: Copies:

10.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

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11.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa.

Available: Copies:

12.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

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