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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
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2. 
Cover image for Design for behaviour change : theories and practices of designing for change
by 
Niedderer, Kristina, editor.
Format: 
Books
Publication Date 
2020 2018
Excerpt: 
Design for behaviour change : theories and practices of designing for change / Niedderer, Kristina
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3. 
Cover image for Principles and concepts of behavioral medicine : a global handbook
by 
Fisher, Edwin B., 1946- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Economics and individual behavior and choice -- Social and cultural influences on behaviors of individuals
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4. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
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5. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
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6. 
Cover image for Contemporary philosophy of social science : a multicultural approach
by 
Fay, Brian.
Format: 
Books
Publication Date 
1996
Excerpt: 
Contemporary philosophy of social science : a multicultural approach / Fay, Brian.
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