A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

How Nike did it : Nike sparking innovations through empathic design : a case study

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

The critical study of aesthetics and the human figure in contemporary South African art

Critical study in the field of lighting in the interior design : natural versus artificial lighting

A critical study on defective architectural practices