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1. 
Cover image for Fundamentals of business strategy
Fundamentals of business strategy
by 
Augier, Mie, 1972-
Format: 
Books
Publication Date 
2008
Excerpt: 
Fundamentals of business strategy / Augier, Mie, 1972-
Available: Copies:
2. 
Cover image for Marketing : planning and strategy
Marketing : planning and strategy
Marketing : planning and strategy
by 
Reed, Peter W., 1944-
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing : planning and strategy / Reed, Peter W., 1944-
Available: Copies:
3. 
Cover image for Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
4. 
Cover image for CIMA subject F3 : financial strategy. Study text.
CIMA subject F3 : financial strategy. Study text.
CIMA subject F3 : financial strategy. Study text.
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2019
Excerpt: 
CIMA subject F3 : financial strategy. Study text. Chartered Institute of Management Accountants
Available: Copies:
6. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
7. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available: Copies:
8. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
Available: Copies:
9. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
10. 
Cover image for Public affairs management
Public affairs management
by 
Harris, Phil, 1952-
Format: 
Books
Publication Date 
2013
Excerpt: 
v. I. Introduction and definition -- v. II. Strategy -- v. III. Globlization -- v. IV. Critical
Available: Copies:
11. 
Cover image for 21st century management : a reference handbook
21st century management : a reference handbook
by 
Wankel, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
-Century organizations -- Ethical manufacturing -- PART VII: ORGANIZING IN THE POST-0/11 WORLD: Constraints on strategy
Available: Copies:
12. 
Cover image for The Routledge dictionary of business management
The Routledge dictionary of business management
by 
Statt, David A., 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
terms in the field, including: business economics; consumer behaviour; corporate strategy; financial
Available: Copies:
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