The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /

PR power : inside secrets from the world of spin / Barry, Amanda.

This is PR : the realities of public relations / Newsom, Doug.

The fall of advertising and the rise of PR / Ries, Al.

PR in practice series.

Tilde Univ Pr

-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

Greenwood Pr

Triangle Pr.,