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1. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline
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2. 
Cover image for On writing : a memoir of the craft
by 
King, Stephen, 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
: adverbs (especially those in dialog) and the passive voice. He describes his writer's toolbox, including
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