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1. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
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2. 
Cover image for Introduction to operations and supply chain management
Introduction to operations and supply chain management
by 
Bozarth, Cecil C.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain
Available: Copies:
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