Theory -- Applications & Implications -- Notes -- The Message -- The Semiotic Tradition -- Semiotics of

-- Semiotics of Cinema / In Practice: The "1984" Macintosh Commercial -- Film Form / In Practice: Rashomontage

interested in human communication. Its publication marks a major development, both in semiotics and in the

of Walter Fisher -- Technological determinism of Marshall McLuhan -- Semiotics of Roland Barthes

Introducing cultural and media studies : a semiotic approach / Thwaites, Tony.

situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics." "This book

Television -- Semiotics.

Semiotics.