Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

Principles of management applied to managing risk -- Concept of risk -- Decision-making under

Decision making.

. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

consumers -- 13. Consumer decision models -- 14. Consumerism and consumers as citizens -- 15. Changes in

/ Louise Kretzschmar -- Classical ethical theories / Deon Roussouw -- Ethical decision making / Paul

Decision making.

career information and takes a strategic approach to decision making.

: Decision-making in purchasing; 3 The purchasing management process; 4 Buying business services; 5 Contract

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

Fundamental concepts -- Costing systems -- Budgets -- Decision making.