environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

competition -- Part 3. Strategy development. 7. Introducing culture and values -- 8. Creating and formulating

Exploring strategy : text and cases / Johnson, Gerry, author.

performance and development -- Appendix a: review of personal skills and employability -- Glossary -- Index.

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

and development. The book is illustrated liberally with screenshots from CRM software applications and

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Application software -- Development.

strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

Development -- Contemporary Information Systems Development (ISD) -- Dynamic Systems Development Method (DSDM