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1. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital media and innovation : management and design strategies in communication / Gershon, Richard
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2. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
diffusion of innovation -- Cultural and sub-cultural influences on consumer behaviour -- Family and
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3. 
Cover image for Fashion trends : analysis and forecasting
Fashion trends : analysis and forecasting
by 
Kim, Eundeok.
ebrary http://site.ebrary.com/id/10727510
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543
Format: 
Books
Publication Date 
2011
Excerpt: 
the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption
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