firms selling and distributing products and services in many countries around the world"--.

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

practices -- Chapter 5. Popular culture, nature and environmental issues -- Chapter 6. Selling "nature/the

perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling

mobile -- Managing personal communications: direct and database marketing and personal selling

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

advertising -- Public relations and selling -- Public relations and research -- The practice of public

; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus

selling your work -- The student book -- Conclusion.