by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
by
Hellriegel, Don.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/00067936-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/00067936-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/00067936-d.html
Format:
Books
Publication Date
2002
Excerpt:
and Strategy -- Fundamentals of Decision Making -- Planning and Decision Aids -- Part 4. Organizing
by
Mendenhall, Mark E., 1956-
Format:
Books
Publication Date
1995
Excerpt:
Environment -- Ch. 6. Global Strategy Overview -- Ch. 7. The Foreign Entry Decision -- Ch. 8. Implementing
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