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1. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Whipple are still relevant. Creativity is still king. But students of the craft now need additional
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2. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
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3. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular
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by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1999
Excerpt: 
Copywriting: An Exciting Blend of Creativity, Common Sense, and Hard Work -- Who Can Say What "Copy
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