Fundamentals of copy & layout

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Title:

Fundamentals of copy & layout

Author:

Book, Albert C.

ISBN:

9780844230221

9780844230245

Personal Author:

Book, Albert C.

Edition:

3rd ed.

Publication Information:

Lincolnwood, Ill. : National Textbook Co., ©1997.

Physical Description:

viii, 278 pages : illustrations ; 28 cm

General Note:

Includes index.

Subject Term:

Advertising copy.

Advertising layout and typography.

Publicité -- Rédaction.

Publicité -- Mise en pages et typographie.

Advertising copy. (OCoLC)fst00797842

Advertising layout and typography. (OCoLC)fst00797870

Communicatiemiddelen.

Added Author:

Schick, C. Dennis.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:REC-BOOK	000005163	659.132 BOO	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039129	659.132 BOO	1	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000014148	659.132 BOO	1	Searching... Unknown

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Summary

Summary

Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you why to do it and how to do it.' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Sch

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