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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Asia - Discussion questions to foster engagement and understanding A highly regarded new edition, this
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2. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
promotion, this edition combines a solid understanding of advertising strategy and important theory with
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3. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
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