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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
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2. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about
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3. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
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4. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Frequency -- Brief History of Effective Frequency -- Marketing Strategy and Media Planning -- What a Media
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