6

6

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

6

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Ownership. Chapter 5; The Communal Table. Chapter 6; Ther Peer-to-Peer Economy. Chapter 7; The Power of the

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

741.6 JOH

741.6 ANN

insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision

. 2 Critique in Action -- ch. 6 AdAlliances: Your Partners in Creating Great Advertising -- The Dance