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Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

O'Guinn, Thomas C. Advertising and integrated brand promotion.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising / O'Guinn, Thomas C.

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Introduction to communication. Course Book 7, Speech communication, public relations and advertising

Angelopoulo, G. C.

Format:

Books

Publication Date

1996

Excerpt:

advertising / Angelopoulo, G. C.

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Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Kinnear, Thomas C., 1943-

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Which ad pulled best? : 50 case histories on how to write and design ads that work

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1993

Excerpt:

Purvis, Scott C.

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Promotional strategy : managing the marketing communications process

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Kinnear, Thomas C., 1943-

Available: Copies:

10.

Advertising, concepts and strategies

Berkman, Harold W.

Format:

Books

Publication Date

1987

Excerpt:

Gilson, Christopher C.

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