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00IIE
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1. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Celebrities -- Lay endorsers -- Why endorsements work -- Source credibility theory -- Source attractiveness
Available: Copies:
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