14 Results Found
000000000000IIE
by
Berkman, Harold W.
Format:
Books
Publication Date
1987
Excerpt:
Advertising, concepts and strategies / Berkman, Harold W.
2.
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
3.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media
4.
by
Altstiel, Tom, author.
Format:
Books
Publication Date
2017
Excerpt:
-changin' -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns
5.
by
Barry, Pete (Pete S.), author.
Format:
Books
Publication Date
2016
Excerpt:
The advertising concept book : think now, design later : a complete guide to creative ideas
6.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
chapter concepts into action. This clearly written text brings a solid understanding of advertising
7.
by
Altstiel, Tom.
Format:
Books
Publication Date
2013
Excerpt:
strategy, concepts, design, and integration of media and technology. This edition gets right to the point
8.
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
Advertising : concept and copy / Felton, George, 1947-
9.
by
Rodgers, Shelly.
Format:
Books
Publication Date
2012
Excerpt:
Christine Wright-Isak -- Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes -- I know
10.
by
Barry, Pete (Pete S.)
Format:
Books
Publication Date
2012
Excerpt:
The advertising concept book : think now, design later : a complete guide to creative ideas
by
Barry, Pete (Pete S.)
Format:
Books
Publication Date
2008
Excerpt:
The advertising concept book : think now, design later : a complete guide to creative ideas
12.
by
Felton, George, 1947-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : concept and copy / Felton, George, 1947-