Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

Visual creativity : inspirational ideas for advertising, animation and digital design / Pricken

creativity. The creative advertising development process -- Strategy development for advertising campaigns

Creativity: the changing nature of our business -- Strategy and branding: putting a face on a

brand promotion -- 9. Managing creativity in advertising and IBP -- 10. Creative message strategy -- 11

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual

Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a

.10. Use doodles to visualize your ideas -- 1.11. Taking your ideas further : creativity is crucial