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1. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message
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2. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making
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3. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Mira Lee -- The future of consumer decision making in the age of new media promotions and advertising
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4. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
Creative company : how St. Luke's became "the ad agency to end all ad agencies"
Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Format: 
Books
Publication Date 
1999
Excerpt: 
possible organizational layout and the craziest ever decision-making process"? And why on earth would some
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