by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
creativity. The creative advertising development process -- Strategy development for advertising campaigns
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
by
Tag, Nancy R.
Format:
Books
Publication Date
2012
Excerpt:
Presentation Prep -- Prior to the Meeting -- 1.Agree on a reasonable timetable for creative development (or
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
development of advertising in Australia and New Zealand -- 2. Integrated marketing communication: how
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
proceeds step-by-step, through each stage of the creative process from the initial planning and development
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development
by
Odih, Pamela.
Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html
Format:
Books
Publication Date
2007
Excerpt:
-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
by
Pricken, Mario.
Format:
Books
Publication Date
2004
Excerpt:
game development will find a wealth of exercises and methods at their fingertips that will help them
by
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format:
Books
Publication Date
2003
Excerpt:
-- Reinventing media, and other variations on the theme : old media are leading the development of new media
by
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format:
Books
Publication Date
1999
Excerpt:
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
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