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1. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
creativity. The creative advertising development process -- Strategy development for advertising campaigns
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
3. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Presentation Prep -- Prior to the Meeting -- 1.Agree on a reasonable timetable for creative development (or
Available: Copies:
4. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
development of advertising in Australia and New Zealand -- 2. Integrated marketing communication: how
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5. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
proceeds step-by-step, through each stage of the creative process from the initial planning and development
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6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development
Available: Copies:
7. 
Cover image for Advertising in modern and postmodern times
by 
Odih, Pamela.
Format: 
Books
Publication Date 
2007
Excerpt: 
-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.
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8. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
Available: Copies:
9. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
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10. 
Cover image for Visual creativity : inspirational ideas for advertising, animation and digital design
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2004
Excerpt: 
game development will find a wealth of exercises and methods at their fingertips that will help them
Available: Copies:
11. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Reinventing media, and other variations on the theme : old media are leading the development of new media
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12. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
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