planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Digital media.

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

Digital storytelling for brands / Tombleson, Bridget, author.

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Advertising media planning.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media