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000IIE
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1. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic
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2. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
online companion to the printed text provides integrated discussion of video and other medium heretofore
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3. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is
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