advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and

"In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the

promotion, this edition combines a solid understanding of advertising strategy and important theory with

edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand

strategy, concepts, design, and integration of media and technology. This edition gets right to the point

This second edition builds on the success of the market-leading first edition, recognising that

edition was included on many university and college reading lists and this new edition should prove

This text (second edition) provides an introduction to the key elements of creative advertising. It

Edition Synapse,

text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate

, this yearAes edition features the very best work from around the world from the 2004 One Show and One