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1. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
services -- Food and culture -- Music, dance and culture -- Entertainment in rural and urban communities
Available: Copies:
2. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 4. Where Are You Going? -- Case History: Ralston Purina's Hero Dog Food -- 5. Work Very Hard. Once
Available: Copies:
3. 
Cover image for The golden age of advertising : the 60s
The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Fashion&beauty -- Food & beverage -- Furniture & appliances -- Travel.
Available: Copies:
4. 
Cover image for Age of propaganda : the everyday use and abuse of persuasion
Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Excerpt: 
psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How
Available: Copies:
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