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1. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
social media, design thinking, and an emphasis on globalization. The book's focus on real advertising
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing and Advertising -- Problems with Global Advertising -- When Is Globalization Appropriate
Available: Copies:
3. 
Cover image for Advertising and societies : global issues
Advertising and societies : global issues
Advertising and societies : global issues
by 
Frith, Katherine Toland.
Format: 
Books
Publication Date 
2003
Excerpt: 
International advertising and globalization -- The globalization scenario -- Advertising and
Available: Copies:
4. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Globalization in advertising. keywords: Agencies, Globalization -- Media. The media mix. keywords: Medium
Available: Copies:
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