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1.

Cover image for The interplay of influence : news, advertising, politics, and the mass media

The interplay of influence : news, advertising, politics, and the mass media

by

Jamieson, Kathleen Hall.

Format:

Books

Publication Date

2000

Excerpt:

The interplay of influence : news, advertising, politics, and the mass media / Jamieson, Kathleen

Available: Copies:

2.

Cover image for Digital storytelling for brands

Digital storytelling for brands

by

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

Storytelling in mass media.

Available: Copies:

3.

Cover image for The concise encyclopedia of communication

The concise encyclopedia of communication

by

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2015

Excerpt:

Mass media.

Available: Copies:

4.

Cover image for The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Excerpt:

Mass media -- South Africa.

Available: Copies:

5.

Cover image for Nontraditional media in marketing and advertising

Nontraditional media in marketing and advertising

by

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Alternative mass media.

Available: Copies:

6.

Cover image for The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- South Africa.

Available: Copies:

7.

Cover image for The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- South Africa.

Available: Copies:

8.

Cover image for The annual 2010/11 : advertising, media, marketing and branding

The annual 2010/11 : advertising, media, marketing and branding

The annual 2010/11 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Excerpt:

Mass media -- South Africa.

Available: Copies:

9.

Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide

The nuts 'n bolts of media planning : a comprehensive industry guide

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

10.

Cover image for The annual 2009/10 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Excerpt:

Mass media -- South Africa.

Available: Copies:

11.

Cover image for The annual 2008 : advertising, media, marketing and branding

The annual 2008 : advertising, media, marketing and branding

The annual 2008 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

Mass media -- South Africa.

Available: Copies:

12.

Cover image for The annual 2007 : advertising, media, marketing and branding

The annual 2007 : advertising, media, marketing and branding

The annual 2007 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Mass media -- South Africa.

Available: Copies:

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Subject: Advertising.

Access Level

Author

(7)

Advertising Media Association of South Africa.

(3)

(3)

Muller, Gordon, 1952-

(2)

Arens, William F.

(1)

Aronson, Elliot.

(1)

(1)

Blakeman, Robyn, 1958-

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

(1)

Jamieson, Kathleen Hall.

(1)

(1)

Pratkanis, Anthony R.

(1)

Sheehan, Kim Bartel.

(1)

Shimp, Terence A.

(1)

Tombleson, Bridget, author.

(1)

Wolf, Katharina, author.

(1)

Format

(18)

Electronic Resources

(3)

Item Category 1

Material Type

Language

(21)

Library

Shelf Location

Publication Date

Subject

Advertising -- South Africa.

(11)

(11)

(9)

(9)

Branding (Marketing)

(8)

Branding (Marketing) -- South Africa.

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

Advertising media planning -- South Africa.

(3)

Advertising media planning.

(3)

Marketing -- Management.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

(3)

(2)

Advertising -- United States.

(1)

Alternative mass media.

(1)

Art and industry.

(1)

Art et industrie.

(1)

(1)

Communication en marketing.

(1)

Communication in marketing.

(1)

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital storytelling.

(1)

Direct marketing.

(1)

Entwicklungsländer.

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

Marketing direct.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Odnosi z javnostmi.

(1)

(1)

(1)

Persuasion (Psychology)

(1)

(1)

Public opinion.

(1)

Public relations.

(1)

Publieke opinie.

(1)

Sales promotion.

(1)

Storytelling in mass media.

(1)

Stratégie de marketing.

(1)

Südafrika (Staat)

(1)

Television in propaganda.

(1)

Ventes -- Promotion.

(1)

(1)

(1)

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