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Cover image for Persuasive advertising : evidence-based principles

Persuasive advertising : evidence-based principles

by

Armstrong, Jon Scott, 1937-

Format:

Books

Publication Date

2010

Excerpt:

Palgrave Macmillan,

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2.

Cover image for Advertising as multilingual communication

Advertising as multilingual communication

by

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

Palgrave Macmillan,

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3.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

I.B. Tauris ; Distributed in the US by Palgrave Macmillan,

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