Title:
Ogilvy on advertising
Author:
Ogilvy, David, 1911-1999.
ISBN:
9780394729039
9780330269858
Personal Author:
Edition:
1st Vintage books ed.
Publication Information:
New York : Vintage Books, 1985, ©1983.
Physical Description:
224 pages : illustrations (some color) ; 25 cm
Contents:
Overture -- How to produce advertising that sells -- Jobs in advertising, and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted: a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with Procter & Gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes.
Abstract:
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.
Subject Term:
Electronic Access:
Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html