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1. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for
Available: Copies:
2. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories
Available: Copies:
3. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Format: 
Books
Publication Date 
1999
Excerpt: 
available to senior managers and risk everything for a company where no one has even a desk to call his or
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